Sara proposes some broader microformats support for media consumption, beyond the existing
u-watch-of. The existing option does little to differentiate the type of content (YouTube versus cinema, for instance), which makes it almost too broad. But there's also the evergreen issue of: why add microformats if no consuming case exists, countered with, how can you create a consuming case without broad prior implementation. As they say, it's a classic "chicken versus egg" conundrum.
The thing is, I quite like the concept of a service that pulls in recent reviews of movies, books, TV shows etc. from people I already follow on feed readers and social media. That kind of one-step-away network effect is appealing, and the first "social" feature that something like a social reader could implement that would actually be a net draw for me.
Perhaps I need to consider marking up my own reviews, in that case.
On a future service that could utilise microformats for media consumption:
Basically, to see what the people around are watching and how much they are liking the thing, they are watching.
On the broad abstraction of the existing
It also does not really indicate, that this is a movie, right? I guess this could also be use to indicate watching a Youtube videos