The new New Web

Zurb have released a great breakdown of their redesign for The Next Web. The article jumps between people's perspectives; it's a neat way to present main goals whilst highlighting the variety of folk involved.

This 'melting pot' process has produced a great website. I've long felt the 'endless scroll' was hindering news sites, so I'm a fan of the new homepage. I'm not sold on "Canvas ads" yet, but they're a huge step forward. The current high CTR may be novelty; ad-blindness will still kick in, I reckon. Still, a large site admitting web ads are problematic? That's a good sign.

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  • Murray Champernowne.
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