Failing the crowd

Earlier this year I hit the crowd-funding sweet spot: interesting campaigns coincided with disposable income. This had never happened before. I backed two projects, one Kickstarter and one IndieGoGo. Both were fully funded: hooray!

The "funding" part was fun/exciting, but the "after" part has been interesting. The Kickstarter campaign self-organised via email, which worked fine. The larger IndieGoGo campaign, though, has outsourced management to PledgeManager. This hasn't been as fun.

To be clear, PledgeManager is not at fault; they've been great. But both crowd-funding websites are obviously failing their customer's needs once the campaign is funded. That feels wrong, right?

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  • Murray Champernowne.
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