When does play become work? Personally, I definitely empathise with Sisyphus in relation to modern media. Whether it be video games, books, TV or even my RSS feed, as soon as I get close to a finish line something new appears on the horizon and extends the racetrack.
The problem isn't even about "keeping up with the Jones'" any more; it's a fundamental lack of time to indulge in personal interests. I guess I have to learn to be even more selective. Or accept that, sometimes, you can't have it all.