We like what we choose | Seth Godin

We like what we choose. Not the other way around. [...] If you had grown up somewhere else or some time else, there’s little doubt that you’d prefer something else. The things we think we need are simply the things we’re used to.

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Saving forms

A very clever (and well explained) method for helping users complete forms. Particularly with modern pop-up forms, I'd say at least once a month I'm part way through typing something and […]
  • We like what we choose. Not the other way around. [...] If you had grown up somewhere else or some time else, there’s little doubt that you’d prefer something else. The things we […]
  • Murray Adcock.
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