The tale of an AI-driven blog using GPT-3 that managed to garner 26,000 views in just two weeks and trend on Hacker News (where, ironically, the few people that called it out as potentially fake were downvoted to oblivion). It's certainly an interesting argument for "Buzzfeed-esque" writing studios being the first creative enterprise to be potentially automated out of work.
However, I think the real value here is not in blog posts, that was just to prove the concept. Its true value lies as a writing tool. The invention of GPT-3 for writers is like the invention of the McCormick reaper for farmers. It increases efficiency, and thus reduces labor costs, like any other technological innovation. The difference is, this is one of the first times technology has the potential to affect jobs in the creative sector.