A fully repairable laptop design, as thin as a standard ultrabook and with high-end Intel parts, up to 64GB RAM, and up to 1TB of hard drive space. I/O is hot-swappable, so you can configure the four ports to what you most need and modify in the future if those needs change (or on the fly, if they change a lot).
Right now, the downsides I see are a non-touch monitor (though colour reproduction looks great) and the fact it's only available in the US and Canada as pre-orders. Hopefully they thrive, though, because the machine looks great, the ethos is extremely welcome, and the innovation in aspects like the I/O modules and the BIOS battery switch (so cool!) means this feels like a genuine competitor out the gates, rather than an enthusiast/hacker hope'n'see.