I love the idea of G.F. Smith’s “World’s Favourite Colour”: ask people to submit examples of their favourite colour and then vote. The results are interesting for a variety of reasons, but for me the big one is just how much I love “Marrs Green”, the winning colour. I’ve always veered between saying my favourite colour was a shade of blue or green, with turquoise winning for many years in my youth but slowly losing ground. This particular shade, though, is stunning. Truly stunning.
Even my first exposure to the colour on Fstoppers stopped me whilst scrolling down the page. It’s rich, offers great contrast and is just incredibly visually appealing. I’d be fascinated to know whether my reaction is just coincidence or if there is something optically stimulating about Marrs Green that is somehow innately attractive. Whatever it is, I definitely have a new favourite colour; if I lived in London I would certainly be heading down to their pop-up shop to see it in person! Plus, the whole aesthetic and branding exercise is top-notch. Beautiful.
There’s isn’t much to add to the above GIF, other than that I think it’s a really cleverly designed and demonstrated concept. The idea of CMYK printing is nothing new to me; I’ve been interested in the physics used in forming imagery since I first noticed the tiny circles of colour (read: pixels) on a Coca-Cola vending machine image at school. Heck, I’ve worked for a newspaper company right next to the printing warehouse and currently program for a company that specialises in bulk printing!
That said, I still find the concept of combining varying levels of cyan, magenta, yellow and black to form a seemingly full-colour image a little magical. I’m clearly not the only one, too, and this was a little too well executed not to share.
PS: This is also the first time I’ve ever posted using a card. Having finally seen the process in the wild, this is also a little bit magical. I’m just a little concerned its magical towards the Dark Arts end of the spectrum.
The Logo Smith recently reblogged a selection of fun, quirky and often informative infographics put together by Stephen Wildish. Amongst them are some very interesting illustrations regarding how we interpret colour. There are also several that are just generally amusing and clever, such as the Hamlion comparison above. Either way, the result is a website and project steeped in fun, humour and good ideas that is well worth a browse.